// Boots to open first new-look “store of the future” outside London
// The store will be at Meadowhall shopping centre in Sheffield
// It covers 27,986sq ft and features brand new beauty and wellness halls
Boots is poised to open the first of its new-look store outside of London tomorrow at Meadowhall shopping centre, Sheffield.
At 27,986sf ft, the new store features brand new beauty and wellness halls as well as an Instagram point and two beauty studios.
The beauty hall will showcase over 300 brands, including Fenty Beauty, Urban Decay and Florence by Mills.
READ MORE:
- Boots’ new retail director joins from Dunelm
- Boots to sell Lovehoney & So Divine sex toys
- Boots parent company appoints new global IT boss
The Meadowhall will also be home to Boots’ biggest wellness range outside of London.
Meanwhile, the pharmacy section of the store will give customers access to “fast lanes” and secure lockers where they can collect their prescriptions.
There will also be numerous consultation spaces and a “warmer and friendlier” waiting area.
On opening day tomorrow, Boots will offer a range of customer experiences initiatives, such as a FitBit studio, hair colour consultations, and makeovers with Josh Wood.
There will also be appearances from social media stars Sophie Hannah and Jake Jamie.
“Our new Sheffield Meadowhall store is a truly exciting moment for us – our first new look store outside of London, and in a city where Boots has had a presence for 135 years,” Boots managing director Sebastian James said.
“As we transform our stores we will learn what people love and want from this shop and this will help us shape a blueprint for our whole 2500 store estate.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
