Boots picks Meadowhall for first new-look store outside London

3163
Boots picks Sheffield's Meadowhall for first new-look store outside London
Meadowhall's new-look Boots store features an Instagram point and two beauty studios.
// Boots to open first new-look “store of the future” outside London
// The store will be at Meadowhall shopping centre in Sheffield
// It covers 27,986sq ft and features brand new beauty and wellness halls

Boots is poised to open the first of its new-look store outside of London tomorrow at Meadowhall shopping centre, Sheffield.

At 27,986sf ft, the new store features brand new beauty and wellness halls as well as an Instagram point and two beauty studios.

The beauty hall will showcase over 300 brands, including Fenty Beauty, Urban Decay and Florence by Mills.


READ MORE:


The Meadowhall will also be home to Boots’ biggest wellness range outside of London.

Meanwhile, the pharmacy section of the store will give customers access to “fast lanes” and secure lockers where they can collect their prescriptions.

There will also be numerous consultation spaces and a “warmer and friendlier” waiting area.

Boots picks Sheffield's Meadowhall for first new-look store outside London
A “warmer and friendlier” waiting area is one of the features of the new-look Boots store in Meadowhall.

On opening day tomorrow, Boots will offer a range of customer experiences initiatives, such as a FitBit studio, hair colour consultations, and makeovers with Josh Wood.

There will also be appearances from social media stars Sophie Hannah and Jake Jamie.

Boots picks Sheffield's Meadowhall for first new-look store outside London
Boots Meahowhall’s new beauty hall will showcase over 300 brands, including Fenty Beauty, Urban Decay and Florence by Mills.

“Our new Sheffield Meadowhall store is a truly exciting moment for us – our first new look store outside of London, and in a city where Boots has had a presence for 135 years,” Boots managing director Sebastian James said.

“As we transform our stores we will learn what people love and want from this shop and this will help us shape a blueprint for our whole 2500 store estate.”

Click here to sign up to Retail Gazette‘s free daily email newsletter