// Harrods to launch a new standalone beauty fascia called H Beauty
// The first store will open at Intu Lakeside in Essex in April
// A second store will follow closely at a TBC location in Milton Keynes
Harrods has revealed plans to launch a standalone beauty fascia, with the first store to open at Intu Lakeside shopping centre in Essex.
The fascia, known as H Beauty, will take up a 23,000sq ft unit for its debut store at Lakeside.
Harrods has also earmarked a second store somewhere in Milton Keyes, with the exact location to be revealed at a later date.
Harrods senior executives speaking to some media outlets said the new beauty fascia is being rolled out as a way to respond to the decline of department stores.
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The launch of the fascia also comes after Harrods opened its 90,000sq ft beauty emporium at its flagship Knightsbridge store in June.
This was soon followed by a 9000sq ft skincare space that opened this month.
H beauty is set to stock premium luxury beauty brands from the likes of Chanel, Dior and Huda Beauty to brands completely new to Harrods.
There will also be services of offer such as blow-dries and facials, and customers can enjoy drinks and light refreshments at the “coffee-to-cocktail” bar.
In a statement, Harrods said it wanted H Beauty to disrupt the current UK beauty retail landscape by bringing its “unrivalled beauty authority” to a wider audience across.
“Nobody is doing or investing more to showcase to customers what is possible in the world of 21st-century beauty than Harrods,” Harrods beauty director Annalise Fard said.
“With the opening of our new state-of-the-art beauty retail space in Knightsbridge in June 2019 and the 9000sq ft skincare emporium in October 2019, we are on a mission to show the world the art of what is truly possible in the world of beauty today.
“H beauty is an opportunity to bring our mission to more beauty lovers across the UK.
“This investment demonstrates our belief in the strength of our beauty authority and the opportunities within the beauty industry here in the UK, and represents a major extension to our current beauty business.”