Card Factory appoints David Cutts as chief information officer

Card Factory appoints David Cutts as chief information officer
David Cutts' career in retail spans 23 years and includes stints at Fenwick, Morrisons and Dixons Carphone.
// Card Factory hires David Cutts to take on the role of chief information officer
// He will join the greeting cards retailer on January 6
// He was recently chief information officer at Fenwick

Card Factory has announced the appointment of retail and IT veteran David Cutts as its new chief information officer.

Effective from January 6, Cutts will also join the greeting cards retailer’s executive board and will be responsible for developing and implementing a programme of IT and business systems infrastructure transformation that supports management’s long-term strategy.

He was recently chief information officer and a member of the executive board at Fenwick, where helped evolve the department store retailer from a traditional bricks-and-mortar business into a multichannel retailer by establishing Fenwick’s first-ever transactional ecommerce site.


Cutts was also responsible for a number of key initiatives in Fenwick’s transformation into a data-driven organisation, including designing and delivering a new network infrastructure, implementing a cloud-based inventory and finance system and delivering a business intelligence platform.

Cutts, who has 23 years of experience in retail, also held senior change and information positions at Provident Financial, Morrisons and Dixons Carphone – where he oversaw the transition of applications, networks and IT infrastructure following Dixons’ merger with Carphone Warehouse.

“[David’s] knowledge and expertise will be invaluable in creating and delivering the IT systems and business infrastructure to underpin our long-term growth strategy and support our continued investment across the business,” Card Factory chief executive Karen Hubbard said.

Cutts said: “I am very excited to be joining Card Factory’s executive board and at the opportunity to develop a roadmap and then implement an IT and business transformation programme that helps to deliver the team’s strategy.

“The business has a long history of successful retailing and I am excited about the next stage of its journey, and ensuring that it has an infrastructure appropriate for its growth ambitions. I look forward to working alongside the team in delivering this.”

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