Currys PC World lauches customer testing initiative

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Currys PC World lauches customer testing initiative Dixons Carphone Customer Collective
The Customer Collective comes as Dixons Carphone steps up efforts to improve customer service and experience.
// Currys PC World launches Customer Collective, a new customer-led testing initiative
// The initiative aims to help answer real-life tech challenges faced by customers on a day-to-day basis

Currys PC World has reportedly launched a new initiative whereby everyday customers take centre stage in testing the best tech products on the market.

According to Retail Week, the retailer’s Customer Collective aims to help answer real-life tech challenges faced by customers on a day-to-day basis.

The first iteration involved 100 customers invited to London testing and assesing Currys PC World’s top gift ideas for Christmas.


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The Customer Collective comes as Dixons Carphone – Currys PC World’s parent company – steps up efforts to improve customer service and experience.

In September, it opened a new 19,000sq ft customer service training centre at Fort Dunlop to offer its staff an additional 400,000 hours of training.

Dixons said the £4 million investment, called the Academy@Fort Dunlop, will share the retailer’s vision and strategy, and equip staff “with the skills to give first-class customer service and help customers choose, afford and enjoy the right products for them”.

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2 COMMENTS

  1. In other words… Hard sell them top of range kit, get them neck deep in credit for the next 10 years and ignore them when it breaks or all goes wrong… That’s the truthful version….

  2. I want to learn and play with a PlayStation or an Xbox for the first time and a thing like this would be great for me. I could test without having to buy because I really don’t want to buy and lose out. I am disabled and it would give me a new focus in life.

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