Barbour sales smash £225m

Barbour trading update
During the year, Barbour launched Barbour Beacon in a bid to appeal to younger customers
// Barbour records sales of £225.1 million in the year to April 30
// Profits reach £39 million from £33.4 million a year earlier

Barbour has reported an 11 per cent rise in sales in the last year.

The British retailer recorded sales of £225.1 million in the year to April 30, according to accounts filed at Companies House.

Profits also climbed to £39 million from £33.4 million a year earlier, despite taking a hit from House of Fraser falling into administration in August 2018.


READ MORE: Barbour hires Hobbs design exec as head of womenswear


“This result shows the strength of our brands despite a backdrop of uncertainty and difficult trading conditions on the high street,” a spokesman said.

During the year, Barbour launched Barbour Beacon in a bid to appeal to younger customers with a range including padded gilets for £100 and overshirts for £130.

The retailer also appointed Hobbs’ head of design Nicola Brown, as its new head of womenswear.

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