Mothercare advances price cuts in push to close down

Mothercare Black Friday sale promotional pricing discounting administration
Mothercare has offered up to 50% off strollers and pushchairs, and 30% off furniture
// Mothercare increases discounting to advance store closures
// The retailer collapsed into administration in early November
// Administrators from PwC said customers can expect to find a huge range of discounts

Mothercare has slashed prices off its products even further as part of its “everything must go” closing down sale.

The baby and childrenswear retailer has offered up to 50 per cent off strollers and pushchairs, and 30 per cent off furniture, plus further reductions in its Black Friday clearance.

Mothercare collapsed into administration in early November, resulting in the likelihood of 79 store closures and 2800 job losses.


Zelf Hussain, Toby Banfield and David Baxendale from PwC were confirmed as the joint administrators of Mothercare UK and the Mothercare Business Services arm.

The administrators said customers can expect to find a huge range of discounts and bargains as all stock must go before stores are closed for the final time.

According to store management, stock levels are high as warehouses are cleared, so there is plenty of choice, although popular ranges may sell out fast.

Some of the top offers include the Genie pushchair, which costs £190, down from £380.

However, Mothercare has warned that delays are likely on online orders.

Meanwhile, gift cards are no longer being accepted, while refunds and exchanges are no longer being issued in stores.

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