Anthropologie opens its Winchester store

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The US fashion and lifestyle brand Anthropologie, has opened a new 6,000sq ft store in Hampshire, as part of its ‘local store’ strategy rollout.The retailer announced in October this year that it would open five new stores for its smaller neighbourhood shop rollout over an eight-week period.
// Anthropolgies’ latest store opening is part of its local store strategy rollout
// It’s fourth store will open in Oxford this year

Fashion retailer Anthropologie has opened a new 6000sq ft store in Hampshire, as part of its “local store” strategy rollout.

Colliers International’s retail team  let the former Jack Wills unit at 56 High Street, Winchester, to Anthropologie on a 10-year term on behalf of the landlord, AXA, for £185,000 per annum.

Anthropologie has 230 standalone stores worldwide, 13 in the UK, six of which are in London.

The retailer announced in October  that it would open five new stores for its smaller neighbourhood shop rollout over an eight-week period.

The first was a boutique in Amsterdam and a second in Kingston.

The Winchester opening is the third roll out and a fourth unit is expected to be launched in Oxford this year with a fifth location yet to be announced.

“It’s not all doom and gloom on the high street, as is demonstrated by Anthropologie’s latest store strategy,” Colliers International retail team director Lloyd Entwistle said.

“The brand has combined flagships in city centres, with online and a social offering, and this new local neighbourhood shop concept just adds to why retailers that provide a relevant customer experience, are those that are thriving.”

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