Shop Direct formally rebrands to The Very Group

Shop Direct officially rebrands to The Very Group
Shop Direct's rebrand to The Very Group bring its name closer to its flagship retail brand
// Shop Direct rebrands to Very Group today
// The strategy forms part of the next phase of transformation and growth
// This includes a recruitment drive and new fulfilment centre

Shop Direct has officially rebranded as The Very Group today, as part of wider ambitions to transform and grow the business.

The company first announced it would rebrand to The Very Group in March last year, as it works to bring its name closer to its flagship retail brand and make the most of its strong customer awareness.

Very initially launched in 2009 and is now worth £1.5 billion, with an active customer base of three million.


Shop Direct – which also owns Littlewoods – said the identity change to The Very Group is the first step in its next phase of growth, which includes a recruitment drive in the next two years for new roles in data and technology.

Hundreds more roles will also be made available at the company’s new fulfilment centre in the East Midlands, which is slated to become operational later this year.

The Very Group now describes itself as “the UK’s largest pureplay digital retailer” and financial services provider, with annual revenues of £2 billion and over four million customers.

Shop Direct officially rebrands to The Very Group
Shop Direct is now officially known as The Very Group.

“I’m hugely proud to introduce The Very Group,” chief executive Henry Birch said.

“This rebrand builds on over 100 years of history during which time we’ve gone from catalogues to bricks to clicks to mobile.

“We’ve always had a passion for reinvention and becoming The Very Group is another important part of our story.

“We want to be the number one destination for shoppers who value flexible ways to pay.

“We’ll achieve that by constantly improving what we do, innovating with data and technology at our core, and delivering the best experience for our customers and our colleagues.”

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  1. Hi I can’t seem to log on to shop direct so I assumed it’s very or littlewoods how can I pay if you look at my other accounts you will see I like to pay up early


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