The Entertainer expands to India via new deal with Reliance Brands

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The Entertainer expands to India via new deal with Reliance Brands
The Entertainer said the partnership with Reliance Brands is part of its strategy to tap into the booming Indian market.
// The Entertainer signs long term agreement with Reliance Brands to enter India
// This will see a store open in Mumbai in the first half of 2020
// The deal will also entail an aggressive store roll out plan

The Entertainer has signed a new deal that will see it enter the Indian market for the first time this year, before embarking on an aggressive expansion scheme in the country.

The British toy retailer struck an exclusive long term agreement with Indian retail giant Reliance Brands in order to make its mark on the country.

The deal, a master franchise agreement, will see the opening of The Entertainer stores in Mumbai in the first half of 2020.


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This will be followed up by what The Entertainer describes as an “aggressive roll out plan”.

The Entertainer, which trades from 172 stores in the UK, said the partnership with Reliance Brands is part of its strategy to tap into the booming Indian market.

“India is a key priority as we continue our international expansion and Reliance Brands are a highly professional and dedicated team with extensive retail knowledge and experience,” The Entertainer co-founder Gary Grant said.

“We’re looking forward to working with them and to bringing all the fun of The Entertainer to India.”

Reliance Brands vice president Kinjal Shah said: “The Indian toy industry is growing at a healthy pace and is currently missing a retailer with a next door ‘community led’ shopping experience, a gap that The Entertainer can fill effortlessly along with their exceptional in-store experience and strong omnichannel strategy.”

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