Victoria’s Secret faces backlash for discarding hundreds of bras

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Victoria’s Secret waste
Victoria's Secret responded and apologised
// Victoria’s Secret draws criticism for discarding hundreds of bras
// The bras were found in a bin by a local resident

Victoria’s Secret has come under fire for reportedly discarding hundreds of its bras rather than recycling or upcycling them.

The fashion retailer drew criticism for generating waste when the bras were found in a bin close to a recently-closed store in Colorado, US.

The bras were found by a local resident, who said the waste would be going to a landfill rather than women’s homeless shelters.


READ MORE: Victoria’s Secret warns on the British pound devaluation


However, a Victoria’s Secret spokesperson responded and apologised.

They said the bras were discarded because the store was closing and staff had to “write off” sample products including bras from fitting rooms.

“All remaining inventory was reallocated to other stores,” the spokesperson said.

The lingerie retailer has been embroiled in controversy in the past year.

Last August, Victoria’s Secret’s chief marketing officer Ed Razek stepped down following his comments that the brand would not cast trans or plus-sized models.

In November, the retailer said it would be cancelling its once-popular televised fashion show following a slump in sales and viewership.

Moreover, last month Victoria’s Secret owner L Brands said it is looking to sell the lingerie retailer as chief executive Leslie Wexner announced he was in talks to step down.

Wexner has been in his role for 57 years and has led Abercrombie & Fitch, The Limited and Victoria’s Secret.

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