Is free delivery or are free returns more important to British shoppers? Which payment methods are most preferred? What are the biggest bugbears that turn off UK customers?

To answer this and much more, Magento commissioned a research study with YouGov in 2019. Over 18,000 respondents from 15 countries were asked to share the factors that affected their online retailer preferences, and also their viewpoints on data sharing, environmental policies and new technologies.

This report examines the responses from over 2100 respondents from the UK.

Download the full report to learn:

• eCommerce features that make consumers more likely to buy
• The reasons a British shopper will avoid a retailer
• Differences between UK shoppers and their international peers
• Insights into British consumer views on environmental policies, automation, and more…