// Atterley presents new crowdfunding campaign
// The online fashion retailer recorded sales growth of 200% amid Covid-19 chaos
Atterley has launched a new campaign in a bid to start crowdfunding after recording a year-on-year sales growth of 200 per cent during the coronavirus lockdown.
The online fashion retailer has over 2000 brands on its platform and is used by more than 250 independent boutiques worldwide.
It launched the new crowdfunding campaign to raise £500,000 to support further development of its marketplace technology.
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Atterley aims to use the funding to increase its international presence, including in the UK.
”The beauty of our business model is that instead of operating out of warehouses with stock piles, our boutique partners provide Atterley with stock and can operate with just one person in each store ensuring safe continuous trading while their doors remain closed to the public,” Atterley founder Michael Welch said.
“We’re seeing customer growth on the back of the public wanting to support local boutiques during the pandemic and we’ve also seen a marked upswing in boutiques wanting to join the platform since the lockdown took hold.
“The retail world will change forever post Covid-19 and retailers will be forced to adapt to fast-changing consumer buying trends.
“Our investment plan is focused on ensuring that Atterley and our partner boutiques are long-term winners as the market evolves.
“Market conditions are going to increasingly suit industry players like Atterley and we can see a situation where there is less competition when the current shakedown stabilises.”