Morrisons steps up support for farmers with new restaurant-quality meat

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Morrisons steps up support for farmers with new restaurant-quality meat
The initiative aims to help struggling British farmers & fishermen find a home for their surplus produce during the coronavirus pandemic.
// New steak and seafood bars open to help struggling British farmers and fishermen
// 20 species of seafood and all restaurant-style steaks to be reduced to half price
// Follows last week’s announcement of a 5% discount on shopping for 2700 farmers

Morrisons has started selling restaurant-quality meat for half price on its new summer steak and seafood bars, which aim to support farmers amid the coronavirus pandemic.

All of the supermarket’s fillet, sirloin, ribeye and rump steak prices will be slashed on its new Steak & BBQ Bar.

An 8oz fillet – normally costing £7.04 – will cost £3.52. At a restaurant, a typical fillet steak often costs more than £20.


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On the new summer Seafood Bar, Morrisons will stock a range of 20 restaurant quality fish and shellfish for half price – including Dover sole, scallops, squid, turbot, and monkfish tails.

The Big 4 grocer said the opening of the bars aims to help struggling British farmers and fishermen find a home for their surplus produce during the ongoing pandemic.

Demand from restaurants for steaks and seafood has collapsed due to the lockdown, as a third of food sales normally go to the catering and restaurant trade and 70 per cent of British seafish is normally exported.

Morrisons is also looking to capitalise on the boom in home cooking during the lockdown.

“We are playing our full part in feeding the nation and providing a home for some of the top-quality meat and seafood that our country produces,” Morrisons chief executive David Potts said.

“The opening of these bars will provide restaurant food at knock-out prices.”

The opening of the new restaurant-quality meat bars come after Morrisons announced new measures last week to say thank you to British farmers for their efforts in helping to feed the nation since the pandemic gripped the country.

The Big 4 grocer is offering a five per cent discount on shopping for 2700 of its farmers when they buy their own groceries in-store to support them and their families.

Morrisons said eligible farmers would receive a discount card in the mail that can be used in stores.

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