MatchesFashion responds to Black Lives Matter protests with new forum

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MatchesFashion Black Lives Matter protests Black Employees Forum diversity
MatchesFashion CEO Ajay Kavan said the company has already begun consulting with a number of black colleagues
// MatchesFashion to launch Black Employees Forum which will encourage diversity
// The luxury retailer will look at how it can encourage more black people to join the company

MatchesFashion is set to launch a Black Employees Forum in response to the deaths of George Floyd, Ahmaud Arbery, Breonna Taylor and the Black Lives Matter protests.

The new forum will drive diversity within designers in the business and will look at how it can encourage more black people to join the business.

MatchesFashion chief executive Ajay Kavan said the retailer has already started consulting with a number of black colleagues.


READ MORE: MatchesFashion launches Responsible Edit


”I was distressed to hear them share some of their experiences,” he said.

“At the suggestion of one of our colleagues, a Black Employees Forum is being established.

“The forum will enable us to continue to consult with our communities and work with them to put into action a racial equality learning programme across the business over the next few weeks.”

Meanwhile, German online retailer MyTheresa outlined new initiatives striving for increased diversity in response to the global protests.

The business will establish a diversity and inclusion committee to foster diversity and inclusion within the company.

It will also donate €25,000 (£22,000) to the NAACP (National Association for the Advancement of Colored People), and the same amount to Campaign Zero, which aims to reduce police violence.

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