Wolf & Badger reports robust growth despite Covid19

Wolf & Badger has reported record year-on-year growth in April and May despite purely operating online amid the coronavirus outbreak which caused non-essentials to close stores.& Badger grew 59 per cent from £6.6m to £10.5m in 2019.
Categories which have performed well in this time include jewellery, nightwear and homeware.
// Wolf & Badger sees record year-on-year growth despite the Covid19 crisis
// Online sales have grown by 87% year on year

Wolf & Badger has reported record growth in April and May despite closing its stores and purely operating online amid the coronavirus lockdown.

In those two months, the retailer reported a 66 per cent year-on-year jump in overall sales compared to the same period in 2019, generating £2.8 million in ecommerce revenue alone.

Online sales grew 87 per cent year-on-year despite its Coal Drops Yard, London and SoHo, New York City flagships being temporarily closed due to lockdowns brought about by the pandemic.


READ MORE: Reopened stores present a new way of shopping – is it viable?


Categories which have performed particularly well include women’s jewellery, lingerie and nightwear, as well as homeware items.

April and May also saw a record number of new brand applications to the retailer, with a total of 750 potential suppliers looking to join the platform from 69 countries.

Wolf & Badger also recently launched new internationalisation capabilities to its site to support an increased global focus, including further multi-currency support and homogenised size variety management.

Through its partnership with DHL, Wolf & Badger now also provides duties, taxes and fees inclusive shipping for all customers in the UK, Europe, Australia, the US and Canada regardless of where each supplier is based.

The retailer re-opened its 12,000sq ft London King’s Cross store in Coal Drops Yard yesterday, in line with government guidance.

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