Avon sees surge in new rep sign ups amid Covid-19 pandemic

Avon sees surge in new rep sign ups amid Covid-19 pandemic
Avon said its online sales are increasing and have shown a spike during the Covid-19 outbreak.
// Avon reports a two-fold increase in new social selling reps joining its UK business
// The beauty firm reduced its threshold to earn so that reps can earn from their first £1 of sales

Avon has said it is preparing for a “tidal wave” of rep sign ups as the UK teeters on the edge of a “pink-collar recession” and women explore new, flexible and digital earning opportunities.

The social selling retailer and beauty brand said it has already seen double the number of new reps signing up across the UK since lockdown began, signalling a need for flexible job opportunities to supplement income amid a looming unemployment crisis.

Meanwhile, Avon said its online sales were increasing and have shown a spike during the Covid-19 outbreak – although exact figures were not supplied in its trading statement.


Avon, which has five million reps globally, said it enables women to sell products directly to friends, family, acquaintances and neighbours using their social networks and digital tools – whilst allowing flexibility to work around a full-time job or other life commitments.

There are also opportunities for Avon reps to work full-time and run their own business with the help of the beauty giant.

To support all its UK reps and new recruits during the pandemic, Avon reduced the threshold to earn, from £90 to £1 of sales, meaning they can earn 20 per cent on their sales of £1 and over.

“As people look for new flexible ways to earn, we are ready for a tidal wave of new sign ups and hope our rep recruitment drive will help female entrepreneurs break through these difficult times,” Avon chief executive Angela Cretu said.

“In addition to the financial benefits of owning your own business, Avon reps play a crucial role within their communities.

“Since the Covid-19 pandemic began, we’ve seen our five million representatives pivot their businesses to provide support to the most vulnerable by picking up prescriptions and shopping, to checking in on neighbours.

“The beauty of Avon is that our representatives are able to develop a meaningful relationship with their customers which is far more than skin deep.”

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