Morrisons enters meal kit market with £30 recipe boxes

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Morrisons enters meal kit market with £30 recipe boxes
Morrisons said unlike other meal kits on the market, their boxes contain full retail-sized packs of ingredients.
// Morrisons launches £30 family recipe box
// The meal boxes aim to provide five meals for four and are offered online

Morrisons has branched out to the meal kit market with the launch of a new weekly food box offering ingredients and recipes for five meals for for four people for £30.

Known as Five Meals to Feed a Family of Four, Morrisons said its new meal kit boxes are designed to provide “quick and easy” meals that shoppers can cook at home.

They are available online and customers can choose to have next-day or a nominated day delivery.


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Morrisons said each meal via the boxes costs around £1.50 per head, but unlike other meal kits on the market, it contains full retail-sized packs of ingredients.

This means any leftovers can be used for other meals.

The Big 4 grocer said its recipe boxes contains 22 different products and weighs 14kg.

“Many of our customers enjoy eating meals as a family and we have seen customers do this more during the pandemic,” Morrisons head of food boxes Tessa Callaghan said.

“It can be difficult to constantly cook up new dishes that please everyone. So, we wanted to create a great value box that contained high-quality produce and recipe cards – to make it easier to try new things.”

Recipes in the boxes include spaghetti bolognese, vegetarian pasta bake, rosti topped cottage pie, sausage tray bake, and mixed bean chilli with wedges.

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