Wrangler to halve water usage by 2030

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Wrangler Roian Atwood
Wrangler said it has teamed up with denim supply chain Transformers Foundation to complete a “comprehensive” water balance study
// Wrangler plans to halve its water usage by 2030
// The retailer has already saved over 7 billion litres of water

Wrangler has revealed plans to halve its water usage by 2030 as part of its sustainability efforts.

The denim retailer said in April that it had saved over seven billion litres of water in the production of its denim products, which surpassed its 2020 goal by 1.5 billion litres.

Wrangler’s new sustainability goals focus on fibre production, fabric construction, and product finishing phases of the denim supply chain.


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These processes encompass more than 95 per cent of total the water used in the production of a pair of jeans.

Wrangler said it has teamed up with denim supply chain Transformers Foundation to complete a “comprehensive” water balance study as part of its new goal.

It will analyse the denim industry’s water consumption by production phase and address the inconsistency of water usage data in the global denim supply chain.

Wrangler will use the water intensity baseline to calculate water savings made from new technological innovations.

“A renewed sustainability target creates an organisational focus that enables Wrangler to create meaningful change through the conservation of water resources,” Wrangler global sustainable business senior director Roian Atwood said.

“Because water is a shared resource, its conservation is also a shared responsibility.

“Working with the Transformers Foundation will help accelerate sustainability collaboration in our industry.”

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