// Lego to phase out plastic packaging from next year
// The toy retailer was prompted after receiving children’s letters requesting it to ditch plastic
// Over £310 million will be invested in its packaging over the next three years
Lego will reportedly begin removing plastic packaging from next year in an effort to keep up with consumers’ sustainable shopping habits.
The toy retailer said it would begin shifting to recyclable paper packaging for its products after receiving letters from children requesting it to remove single use plastics, BBC News reported.
Over £310 million will be invested in its packaging over the next three years as it seeks to improve its sustainability offering.
Lego will begin to phase out single-use plastic bags in its boxes from next year, when it will trial recyclable paper bags.
This is part of Lego’s goal to make all its packaging sustainable by the end of 2025.
In 2015, the retailer also pledged to make all of its products from sustainable materials by 2030.
Lego Group chief executive Niels B Christiansen said Lego looks to children as “role models” and has been “inspired” to call for more urgent action on climate change.
He added that Lego received many letters from children about the environment asking it to remove single-use plastic packaging.
Separately, Lego reported a rise in sales during the first half of the year after an increased number of children were gifted its toy sets during the UK lockdown.
The retailer said the number of visitors to its website doubled during the period, and now plans to open 120 new shops this year.