// Poundland outlines plans to roll out chilled and frozen ranges to 40 more stores by Christmas
// Up to six stores a week are set to receive the installation of chiller and freezer cabinets from October to December
Poundland has launched plans to roll out its chilled and frozen ranges to 40 more stores just days after acquiring frozen specialist Fultons Foods.
The discount retailer has lined up 12 stores for new frozen ‘shop-in-shops’ in October .
Up to six stores a week are set to receive the installation of chiller and freezer cabinets – from October to December in what has been internally called Project Diamond Ice.
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Phase two of the programme will bring chilled and frozen food to a further 40-plus stores by Christmas, in addition to the 70 stores that were converted by September.
The ranges have been developed in partnership with Fultons Foods, which this month became part of the Poundland family in an acquisition that is the start of a £25 million investment in chilled and frozen over the next two years.
Items in the range include everyday meals and snacks, including ready meals, pies and pizzas, as well as frozen desserts and ice-cream.
“Now we’re part of the Poundland family, we’re immediately rolling up our sleeves to begin work on the next phase of the Diamond Ice rollout,” Fultons Foods managing director Karen Rees said.
“By Christmas, we’re looking forward to bringing chilled and frozen food to another 40 Poundland stores.”
Poundland expects to bring its chilled and frozen offer to as many as 500 stores over the next two years.