// Harrods, Browns, & Other Stories launch kidswear ranges
// Harrods introduces Kim Kardashian West’s women’s and childrenswear brand Skims
// Browns is adding kidswear to its online offer this July for the first time
// H&M-owned & Other Stories launched a mini-me childrenswear collection for girls
Harrods, Browns, & Other Stories have launched new kidswear collections in an effort to expand offerings.
Kim Kardashian West’s women’s and childrenswear brand Skims has launched in luxury department store Harrods.
Harrods now stocks the core range of underwear, shapewear and loungewear including the “Cozy” and “Cotton” collections. It will also be the exclusive UK retailer to stock the kidswear Cozy collection.
“Skims Kids” retail prices ranges from £39.95 for the Cozy knit tank top (2-14 years) to £106 for the Cozy knit long robe.
Skims womenswear shapewear/underwear ranges £19 for the “fits everybody cheeky briefs” to the waist trainer at £74. The womenswear Cozy collection starts at £52 for a bralet to £139 for a robe.
Meanwhile, fellow luxury department store Browns is adding kidswear to its online offer this July.
This marks the first time Browns is adding kidswear to its offering. Browns Kids will launch online with over 35 brands including Burberry, Bonpoint, Comme des Garcon Play, Fendi, Gucci, Hunza G, Mini Rodini, Stella McCartney and Veja.
The range will include clothing and accessories catering all the way from newborn to 16-year-olds.
Browns womenswear buying manager Holly Tenser will oversee the department, and new kidswear buyer Hannah Burns recently joined the company.
“The expansion into kidswear is a natural evolution for Browns and we felt we could really have some fun here,” Browns buying director Ida Petersson said.
“We want to create a destination for kids and their parents that evolves beyond clothing and a place where luxury meets the unexpected with some surprise collaborations in the future.”
Tenser said: “We are really excited to offer a unique vision and curation of kidswear, presented with a true Browns edge.
“We have some really incredible brands launching that are also new to the kids world, and will really resonate with the Browns community who have such a love for fashion.
“Kids fashion truly sparks so much joy and excitement and our favourite items are now produced in super cute mini-me sizing.”
H&M-owned retailer & Other Stories has also launched a mini-me childrenswear collection for girls.
There are six pieces in the girlswear collection, with co-ordinating items for mums or adults.
The capsule collection includes either matching dresses or co-ordinating sets for children and adults, and details include scalloped hems, puffed sleeves and ditsy floral prints.
The girlswear range is available in an age range of 18-months – eight years. Retail prices range between £27 for a kidswear dress to £95 for a womenswear dress.