// M&S teams up with Clarks to boost its ‘Brands at M&S’ initiative
// The retailer will sell Clarks shoes on M&S.com and in 8 UK destination stores from this week
Marks & Spencer has partnered with Clarks in an effort to launch its products in eight UK destination stores.
The latest brand partnership under ‘Brands at M&S’ is part of continued momentum for the retailer in its strategic shift from “special occasion” clothing & footwear to everyday style & value.
This strategy means growing in kids casual categories – from joggers to jeans, alongside M&S retaining its reputation as the “go to” retailer for “trusted-quality, value school uniform”.
M&S said it will begin selling Clarks shoes on M&S.com and in eight UK destination stores from this week.
The retailer also said it is focused on being a destination for Kids casual as well as uniform and therefore the partnership with Clarks will also include a selection of daywear shoes.
“For millions, an M&S uniform with Clarks shoes is a rite of passage – so we’re making it even easier for parents by offering the option to purchase these together on M&S.com, as well as in eight of our destination stores,” M&S Kidswear (Womenswear & Beauty) director, Jill Stanton said.
“Our kidswear mission is to remain the ‘go to’ for Back to School whilst growing our daywear offer and that’s all about being more fun for everyday – more comfortable, more colourful, more casual.
“As part of this we have a great opportunity to introduce curated brands to complement our offer – from our exclusive ‘mini-me’ Ghost dresses which have been flying off the shelf, to the new brand from Nobody’s Child – Somebody’s Child.
“It’s a really exciting time for M&S Kids and we’re looking forward to hearing our customers’ feedback, from both parents and kids.”