M&S launches lingerie brand Freya in a third-party push

Marks & Spencer is launching lingerie brand Freya on its website today as part of its third-party push.
"We can offer our customers even more choice when they shop on our platform.” :M&S.
// M&S adds lingerie retailer Freya on its site
// The lingerie brand Fantasie is expected to join the site next month

Marks & Spencer is launching lingerie brand Freya on its website today as part of its third-party push.

As reported by Drapers, Wacoal Europe-owned Freya, which sells bras up to a K cup, will join the site, followed next month by the lingerie brand Fantasie.

Freya and Fantasie are the third and fourth lingerie brands to be added to the retailer’s site as part of “Brands at M&S”, following the launches of Sloggi & Triumph earlier this year.


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Neil Harrison, director of “Brands at M&S”, told Drapers : “We’re very proud to be the UK market leader in bras and knickers – offering our loyal customers the best in comfort, quality, style and value.

“Adding complementary brands, such as Freya which launches today, and Sloggi and Triumph which have had great customer feedback, is an exciting way we can offer our customers even more choice when they shop on our platform.”

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