Missguided poaches Holland & Barrett chief digital officer

Missguided has drafted in restructuring experts to secure emergency funds as the supply chain crisis batters the fast fashion retailer.
The online retailer has been hit by a perfect storm of price rises and delivery disruption.

Missguided has reportedly poached Holland & Barrett chief digital officer Nick Thomas.

Thomas is set to join Missguided in the same role, while also taking on the dual role of chief commercial officer.

He will be responsible for overseeing the ecommerce, marketing, operations and trading functions, Retail Week reported.

READ MORE: JD Sports in takeover talks with Missguided

The chief digital officer role at Missguided has been left empty since 2019, when Jonathan Wall exited the business and head of digital Nicola Tibbs took on the majority of his responsibilities.

Thomas was chief digital officer at Holland & Barrett for two years, and has also worked for The Works and Travis Perkins.

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