// JD Sports in talks with Missguided over business takeover
// The talks were not yet on the brink of a conclusion
// Missguided is being advised by bankers at Rothschild
JD Sports is reportedly among a small number of interested parties in discussions with Missguided that could involve a takeover of the business.
The sportswear retailer is currently in talks with Missguided chief executive Nitin Passi and his advisers about an investment in the online retailer.
The talks were not yet on the brink of a conclusion, and different structures are being evaluated by Missguided, Sky News reported.
Missguided, which is being advised by bankers at Rothschild, is also understood to be talking to a small number of other prospective investors.
A formal bid from JD Sports would, if it materialised, reflect the FTSE-100 company’s growing diversification into broader fashion.
JD Sports explored takeovers of both Topshop and Debenhams as they faced collapse last year, while it has spent hundreds of millions of pounds on buying retailers in Europe and North America.