M&S sees 100K app downloads in 48hrs amid its 12 days of discounts

M&S has seen over 100,000 downloads of its app in just 48 hours after launching its popular Sparks Advent Calendar on Wednesday.
Offers include discounts on M&S Clothing, Home, Food and beyond.
// M&S has seen over 100k app downloads in just 48hours as shoppers flock to open their Sparks Advent Calendar
// Wednesday marked the retailer’s highest number of daily app downloads this year

M&S has seen over 100,000 downloads of its app in just 48 hours after launching its popular Sparks Advent Calendar on Wednesday.

Wednesday marked the retailer’s highest number of daily app downloads this year and the third highest day ever – trailing closely behind the relaunch of Sparks back in July 2020.

Day 2 of the calendar (Gary Barlow day) saw more than 100,000 customers registering for the chance to win two tickets to an VIP Christmas performance from the Take That performer.


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The Sparks team will now start contacting the winning 100 customers, inviting them & a guest to a “1 in a 1000 chance” exclusive concert on December 14.

Since Monday, 2.5 million customers have visited the M&S App, with 800,00 engaging with the Advent Calendar and now, with just 10 days of the calendar remaining, M&S is encouraging all customers to download the app to avoid missing out on offers available – which are all completely tailored to them.

Offers include discounts on M&S Clothing, Home, Food and beyond – with the M&S Belgian Collection Biscuit Tin proving to be the customer favourite offer so far.

Danielle Papagapiou, Head of Loyalty at M&S said: “The reaction to the calendar so far has been phenomenal. We’ve already seen 800k customers get involved and take advantage of the brilliant offers available – from the exclusive Gary Barlow competition to free giveaways to big discounts on your Christmas shopping. With several days still to go, customers should get in quick to download the M&S App and ensure they don’t miss out!”

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