WHSmith unveils new store format with pharmacy at London Euston station

WHSmith new pharmacy store concept
“We’re delighted to have opened our first combined WHSmith and pharmacy format in rail at London Euston station."
// WHSmith to open its first combined pharmacy format store at Euston station
// The store provides a full pharmacy offer from partner, Well – a major operator within the pharmacy market 

WHSmith has announced the opening of its new store format at London Euston railway station, incorporating a combined offering of news, books and convenience products, alongaside health and beauty products and a pharmacy.

The new store is WHSmith’s first combined pharmacy format store in rail, allowing shoppers to browse a wide selection of pharmacy products, cosmetics, and a comprehensive health and beauty offer, including market-leading product ranges from brands such as Avène, L’Oréal and Rimmel.

The store also provides a full pharmacy offer from partner, Well – a major operator within the pharmacy market and customers will be able to benefit from a qualified in-store pharmacist to give them personalised support and advice as they journey through the station.


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Additionally, the retailer hopes that travellers will be inspired by the new store design which looks to create an engaging visual impact while allowing the store to clearly signpost the products, services and offers available.

WHSmith Travel managing director Andrew Harrison: “We’re delighted to have opened our first combined WHSmith and pharmacy format in rail at London Euston station. Making our customers’ journeys easier is our passion, and this new store really does provide the best in convenience retail with a one-stop shop solution for passengers on their journey through the station.

“We have received great feedback from customers on the new store environment, product
range and services offered, and we look forward to welcoming more customers over the coming months.”

Well operations director Louis Purchase said: “We’re really pleased to be able to support the
health of people travelling through one of the busiest train stations in Europe. Our partnership with WHSmith will ensure people on the go have access to healthcare essentials.”

Network Rail Property commercial director Hamish Kiernan stated: “We’re extremely pleased to have a pharmacy offer reintroduced at Euston station and excited with this first of a kind blended essential concept at our managed stations. This will improve the overall convenience for passengers and customers alike.”

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