// FatFace reports a 22% rise in sales during the Christmas period
// Online sales at the retailer increased by 62% compared to 2019’s figures
Clothing retailer FatFace has reported a 22% year-on-year rise in sales over the Christmas season, covering the five-week period to 1 January 2022.
Sales for the five week period rose by 3% compared with the same period in 2019, and 22% up on 2020, when many of its stores were forced into lockdown amid Covid-19.
The performance was buoyed by demand at its online shop where sales increased 62% on 2019.
READ MORE: Thrift+ launches first online second-hand partner store with FatFace
Sales at the retailer in the six month period to 27 November 2021 increased 4% to £125 million while the business reported that 38% of its sales were online versus 25% two years ago, an increase of 13%.
FatFace chief executive Will Crumbie, said: “I’m delighted to be reporting an excellent set of Christmas trading results. Our focus on digital transformation supported by a highly productive store estate drove positive growth across the business with profitability returning to more normalised levels.”
Crumbie was appointed CEO when previous chief executive Liz Evans left in September to join Asda’s George clothing business as managing director.
During the year, FatFace began selling on the Marks & Spencer website as part of the retailer’s strategy of selling third-party brands.
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