Nike to expand presence at London Designer Outlet

// Nike will extend store footprint at London Designer Outlet
// The sportswear retailer will take up a new unit, increasing from 9200 to 15,500sq ft

Nike has revealed plans to increase its presence at the London Designer Outlet by more than two thirds.

After almost eight years at the Wembley Park scheme, the sportswear retailer will take up a new unit, increasing from 9200 to 15,500sq ft.

The new shop will feature Nike’s recently launched Nike Unite concept which aims to help locals connect more closely with sport.

READ MORE: Amazon and Nike weigh up Peloton bids

On entry, shoppers will welcomed by an in-store community wall highlighting the store team and local partnerships, with design elements incorporating local landmarks and hometown heroes.

“Nike’s desire to dramatically increase the size of its store is a sign of how compelling London Designer Outlet is as a retail destination to some of the world’s best brands and its longstanding excellent centre performance,” LDO owner Quintain retail director, Matt Slade said.

“That so many of our brands, including Nike, have been with us since London Designer Outlet opened – and have expanded at the centre – is a source of deep pride and helps to ensure our guests have a consistently excellent experience every time they visit.”

The expansion follows the signing for upsized stores by Adidas, Tommy Hilfiger and Calvin Klein in recent months. The former trebled its footprint from 2500 to 7800sq ft last week and in January Calvin Klein extended its space by 50% to 4100sq ft.

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