Joules to launch clothing takeback and resale initiative

Joules ReWear
Joules will launch ReWear, which allows customers to takeback clothing that it then resells, later this year
// Joules will launch ‘Joules ReWear’ later this year, which allows shoppers to takeback clothing from the brand that it will then resell
// Customers can start returning items now for their discount off new products, and the resale element of Joules ReWear will launch later this year.

Joules is set to launch ‘Joules ReWear’, a clothing takeback and resale scheme allowing shoppers to return worn items that it will then resell.

Shoppers will be able to return pre-worn Joules clothing, footwear or accessories in any condition and receive a voucher for money off their next Joules purchase when the scheme launches later this year.

Joules will either resell or responsibly recycle the items returned.

READ MORE: Marks & Spencer enters the kidswear resale market with dotte

The scheme bolsters Joules’ committed to operating responsibly and sustainably and aims to reduce waste and extend the life of products.

The fashion retailer has teamed up with clothing platform Reskinned for the programme, which will power the takeback technology behind the Joules website.

Joules chief executive Nick Jones said: “As a business we are wholeheartedly committed to minimising our impact on the environment and supporting positive change within our communities. 

“Our products have always been high quality, making them perfect for hand-me-downs, but through this partnership we are delighted that we will now be able to offer our customers another, sustainable way to trade the items that they’ve loved for a long time.”

Joules corporate social responsibility manager Ruby Fowler added: “We recognise the huge importance of doing what we can to reduce waste and improve the circularity of our industry, and Reskinned’s efforts align closely with our own strategy and our wider ‘Responsibly Joules’ framework. 

“This sits at the heart of everything we do, and will continue to be critical as we work hard to deliver value for all our different stakeholders into the future. We can’t wait to see the success that we hope this partnership brings.”

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