Amazon has launched a new cashback rewards system, which is available on the Alexa app and allows you to get money back on select purchases.
While this sounds like a good deal for the consumer on the surface, there is a sticking point.
In order to receive the cashback rewards, Amazon will receive vast quantities of data; not just on the consumer’s habits, but also on the pricing at other stores.
Click here to sign up to Retail Gazette‘s free daily email newsletter
John Lewis to reveal job interview questions online to find ‘the best talent’ 
Sainsbury’s eyes £1bn retail profit as it hails ‘strongest year of grocery performance’ 
Carpetright unable to trade after cyber attack 
John Lewis Partnership finance boss Bérangère Michel resigns 
Matchesfashion administration: Burberry, Gucci and Saint Laurent among creditors owed £36m 
The seemingly unstoppable march of Aldi and Lidl continued last year, and was driven by
