H&M beats expectations with 12% rise in sales

// H&M Group sees better-than-expected sales in the three months to 31 May
// Net sales at the business increased by 17% to £4.47bn, surpassing market expectations

H&M Group, which owns H&M, Monki, & Other Stories, Arket, and Weekday has continued its post-pandemic recovery with sales across all markets jumping 12% in its second quarter.

Net sales at the fashion business increased by 17% to £4.47bn, surpassing market expectations.

The company did not comment on the results, for the period between 1 March and 31 May 2022 but is set to publish a full quarterly report at the end of the month.


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H&M’s main rival, Zara owner Inditex last week said footfall in its stores had sharply recovered compared to last year, contributing to a jump in sales and profit.

H&M has also been trying out new initiatives recently, last month teaming up with Ikea’s largest franchisee Ingka Group to open the first Atelier100 store in Hammersmith, London, as well as collaborating earlier in April to create an “ideas factory” on the high street.

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