// Superdrug has frozen prices of an additional 5,000 beauty items until the end of year
// Today’s price freeze includes cosmetics from Maybelline, Rimmel, Revolution, e.l.f, NYX PMU
Superdrug is freezing the prices of an additional 5,000 beauty items until the end of the year to help customers during the cost-of-living crisis.
The beauty retailer has already frozen the price of over 130 selected own brand products across its stores to help shoppers cope with rising inflation costs.
Today’s price freeze includes cosmetics from Maybelline, Rimmel, Revolution, e.l.f, NYX PMU, as well as smaller brands including Bourjois, Revolution Pro and Juvias Place.
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“We’ve seen that consumers are finding a way to navigate the current economic climate and are looking for great value and recommendations on how to shop smarter and more cost-effectively during this time,” Superdrug chief commercial officer, Simon Comins said.
“By taking this next step with our price freeze we hope that our customers can purchase items that provide them with a little happiness and escapism, with the knowledge that our prices won’t change.”
Superdrug trading director, Megan Potter said: “We know our shoppers will be looking to purchase cosmetics in the lead up to Halloween and Christmas and so have taken the decision to freeze prices across all 5000 cosmetic SKUs until the end of the year in a promise to our customers that prices will not rise during this time.”
