// Superdrug freezes prices on vitamins, supplements, cough, cold & flu relief products
// The retailer is looking to help support customers during the cost-of-living crisis
Superdrug is freezing prices across all own-brand vitamins, supplements, cough, cold & flu relief products until March next year.
The health and beauty retailer is freezing prices on the products in store and online to help support customers during the cost-of-living crisis.
The initiative comes after Superdrug revealed a price freeze on over 5,000 own brand products including beauty essentials across its stores to help customers cope with rising costs.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
The latest price freeze is designed to help support families with their health and immunity needs as winter fast approaches.
The price freeze adds to Superdrug’s expanding healthcare offering, in which consumers can also seek advice from Superdrug’s Health Clinics, Online Doctor and Video GP, as well as NHS prescription and vaccine services.
“Accessible health is a core value at Superdrug,” chief commercial officer, Simon Comins said.
“We understand how important it is to our customers to keep themselves and their families healthy during cough and cold season.
“We are adding further products to our price freeze so we can support customers in winter-proofing their health over the next few months.”
