// AllSaints has seen both profits and revenues rise thanks to strong footfall and “robust” digital conversions
// Non-retail revenues reached a record £45m, following a concerted effort by the retailer to ensure its products reach more customers than ever before
AllSaints profits have rocketed in its last financial year as the good run continues in its first half to July 2022.
In its year to January 29, operating profit surged to £10.1m at the fashion group, from £700,000 the previous year. Sales jumped 20% to £312.9m, despite store over the period.
In the first half of its current year, sales surged 36% at AllSaints and 13% at John Varvatos, the menswear brand it acquired last October as shoppers flocked back to its stores.
The retailer said that sales had been “higher than expected” as footfall to stores was better than forecast.
Meanwhile, digital conversion has also been “robust”.
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The UK accounted for 43% of total sales, making up £145m of the group total.
AllSaints chief executive Peter Wood said: “I am proud of the way our team has moved on from the challenges of the pandemic to deliver a strong financial and operational performance.
“It has been achieved as a result of our strategic focus on product, marketing and distribution, which drove increased customer reach and improved inventory productivity.
“This, combined with our robust omnichannel operating model, enabled us to mitigate the adverse impact on physical retail channels during the pandemic.”
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