// Fiona Lambert, managing director of Jaeger, is to leave M&S after less than two years
// Suzi Avens, current Jaeger head of product, will now helm the brand in the new position of head of Jaeger
Jaeger managing director Fiona Lambert is to exit M&S amid a reshuffle at the retailer.
Lambert was hired to lead the revival of the premium brand last February, a month after M&S bought it out of administration for £6 million.
She was previously managing director of business development at River Island and brand director at George at Asda, the fashion line that she helped launch.
Ex- Boden womenswear director Suzi Avens, currently Jaeger’s head of product, will take on the newly-created position of head of Jaeger, according to Drapers.
M&S managing director of clothing, home and beauty Richard Price told the fashion publication: “As we accelerate our plans to reshape for growth, we are delighted to appoint Suzi Avens, as head of Jaeger.
“Suzi has been instrumental in driving the product proposition forward and brings considerable experience from her previous roles as womenswear director at Boden and product director at Cath Kidston.
“I am confident she will do a brilliant job of upholding the integrity and independence of the Jaeger brand whilst overseeing its next phase of growth in the UK and overseas as we move out of its ‘start up’ phase.
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Price added that Lambert had “decided that this is the right time for her to move on from the M&S family”.
“Following our acquisition in January 2021, Fiona has done a great job of re-establishing the core tenets of the brand and built a great team. She leaves with our best wishes for the future,” Price added.
Lambert relaunched Jaeger in October 2021, taking inspiration from the brand’s heritage and archive classics.
The brand, which originally launched in 12 M&S stores and online, has since been rolled out to a further 14 stores in the UK and Ireland as well as some selected international shops.
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