// White Stuff total sales grew 16% in the nine weeks to the 31 December
// However, the retailer remains “cautious” for the year ahead against the rising cost of living pressure
White Stuff sales surged 16% over Christmas as customers returned to the high street.
The fashion retailer posted a 16% rise in total sales in the nine weeks to the 31 December, however, in-store sales jumped 25% year on year as the rail and postal strikes in December pushed shoppers to the high street.
Online sales grew 8% year on year over the period.
Despite the strong sales growth, the retailer remained cautious about the year ahead.
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White Stuff chief executive Jo Jenkins said: “Following a good performance over the past year, we continued to trade well throughout November and December, despite the tough economic environment.
“We continue to see customers responding well to our product and brand direction – knitwear sales were particularly strong and partywear sales showed that velvet and sequins were definitely back this year.
“We remain cautious about the year ahead as the UK continues to feel the pressure of the cost-of-living crisis, and we will continue to diligently implement our multichannel business transformation plans.”
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