Asda creates in-store signage from recycled nappies

Asda x Purina recycled nappies in-store signage
Grocery
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Asda has produced the UK’s first in-store signage using recycled nappies in a bid to help tackle the issue of plastic waste.

Created in partnership Pura, the signs will be used to replace plastic on shelving selling products from the eco-friendly baby brand in 320 stores.

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Asda creates in-store signage from recycled nappies

Asda x Purina recycled nappies in-store signage
// READ MORE ON GROCERY GAZETTE

Asda has produced the UK’s first in-store signage using recycled nappies in a bid to help tackle the issue of plastic waste.

Created in partnership Pura, the signs will be used to replace plastic on shelving selling products from the eco-friendly baby brand in 320 stores.

Read more on Grocery Gazette


Subscribe to Retail Gazette for free

Sign up here to get the latest news straight into your inbox each morning

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Palmer’s may be one of the most familiar names on the bathroom shelf, but behind the cocoa butter bottles is a surprisingly small UK operation.

ET Browne UK, which distributes the American family-owned skincare brand, has grown its sales while keeping its core team to fewer than 20 people.

Now, as a new Tahitian Vanilla range brings younger shoppers to the brand and the company looks to expand further into Europe, the pressure is falling on the supply chain to keep up.

Read More


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