Watches of Switzerland sales rise 17% thanks to “omnichannel excellence”

// Watches of Switzerland sales rocketed 17% to £407m in the 13 weeks to 29 January
// The group attributed its growth to “omnichannel excellence” and continued strong demand for luxury watches

Watches of Switzerland sales topped £407m in the last quarter thanks to its “omnichannel excellence” and investment into client services.

The watch specialist reported group sales rocketed 17% to £407m in the 13 weeks to 29 January compared to the year before.

It said growth was driven by an increase in sales of luxury watches, which represented 84% of its total revenue, as demand continues to exceed supply.

Group ecommerce sales rose 5% in the period due to its investment in improving product range, availability for next day delivery and expanding its client services in the virtual boutique team.


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Despite a “limited return” of tourist spending, UK and Europe sales jumped 7% to £238m in the quarter.

Watches of Switzerland chief executive Brian Duffy said: “I am pleased with our strong Q3 performance which is testament to our continued investment in leading showroom design, the strength of our brand partnerships, our scale, our dedication to omnichannel excellence, and our exceptional client service.

“Demand remains strong and continues to exceed supply, with client registration lists growing. We exited the quarter with good momentum and are pleased to reiterate our full year guidance.

Early trading in the new year “remains positive”, Duffy added.

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