Card Factory will open concessions inside Matalan stores as part of its plans to expand its physical footprint.
The greetings card specialist has extended its partnership with the fashion retailer to roll out the concept to all 223 of its branches before the end of the year.
It builds on the initial agreement which saw the retailer introduce its card ranges and gifting essentials to 22 Matalan locations.
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The announcement comes as Card Factory reported a 72% uptick in half year profits to £24.7m, boosted by an 11% jump in sales to £220.8m.
The card retailer has been steadily expanding its physical footprint across the UK and internationally, with its first ever Middle East store opening back in July.
Its focus on expansion comes as rival Clintons revealed it would be shutting 38 of its stores under a restructuring plan to avoid insolvency.
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