On is set to open its second UK store next week in London’s Spitalfields almost one year after it unveiled its first.
The 310sq m outlet, located at 37 Bushfield Street, will offer the running retailer’s range of footwear, apparel and accessories.
Opening on November 3, the shop will also serve as a hub for community activities and run clubs.
The store’s colour palette and materials will draw inspiration from the market’s red bricks, while the flexible display features are “a nod to the dynamic nature of the market”, it said.
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On head of retail design Diana Dowling said: “Spitalfields Market’s blend of historical charm and modern vibrancy provides an ideal setting for the new store.
“There is a palpable buzz in this area, and we are excited to strengthen our brand presence here.”
The retailer debuted its first standalone European store in London’s Regent Street back in February.
Similar to its first flagship, visitors will find a Hybrid Explorer Display – a digital comparison table that allows customers to compare different shoes instantly by placing them on the table.
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