Primark is investing over €50m in its Italian business, with the launch of five new stores across the country.
Sites will launch in the Italian cities of Turin, Livorno, Cosenza and Salerno, with the stores expected to open in 2024.
Following the launch of Primark’s initial Turin store in November 2022, the retailer is bringing a second store to the city, opening at the new To Dream shopping centre.
A further store is expected to open in Genoa in 2026, bringing the retailer’s total footprint across the country to 20.
The store openings will create 600 new retail jobs across Italy, raising Primark’s Italian workforce to more than 5,000 staff members.
The sites will be the first in Italy to feature self-service checkouts, according to the business.
The fashion retailer’s investment in Italy comes under its plans to expand across new and existing markets, with the aim of reaching 530 stores by 2026.
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Primark Italy director Luca Ciuffreda said: “Over the past eight years, Primark has seen significant growth across Italy, already we have 15 stores across 10 provinces, with no intention of slowing down.
“Today we are proud to announce an ambitious investment in our store portfolio and long-term growth of Primark Italy”.
The value fashion chain opened its first Italian store eight years ago in the “Il Centro” shopping centre in Arese, Milan.
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