The Perfume Shop has extended its price freeze campaign on over 100 fragrances until 2025 as it continues to support customers through the cost-of-living crisis.
The retailer has added 36 new fragrances to the promise, committing to holding the price of 173 branded perfumes until next year.
Customers will now be able to save up to 75% on selected fragrances across 43 different brands.
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The Perfume Shop said shoppers saved over £1.3m with its prize freeze perfumes in 2023, the first year of the campaign.
It added that it had seen an increase in customers shopping directly for the fragrances from the prize freeze section on its website.
The Perfume Shop managing director, Gill Smith said: “When we launched our original price freeze commitment in 2023, we knew it was going to be a great success.
“We wanted to ensure our customers could shop confidently in the knowledge that they can still purchase some amazing fragrances for themselves or loved ones at a lower cost and we’ve made sure to have lots of options to choose from across different price points to suit everyone.”
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