Laura Ashley is relaunching fashion this month, debuting a new collection in partnership with Next.
The 47-piece collection, which will be available to purchase at selected Next stores and on the retailer’s website, features a range of blouses, dresses, skirts, trousers, shorts and skirts, in sizes from six to 22.
The spring/summer range will include the brand’s heritage prints, high necks and big prairie dresses in traditional Laura Ashley styles, in a bid to appeal to the increasing number of shoppers favouring vintage fashion.
Celebrating its history, the collection draws inspiration from its fifties and sixties archives, featuring classic floral heritage prints.
The partnership between Laura Ashley and Next was facilitated by IMG, Laura Ashley’s licensing representative for fashion in the UK, Europe, Australia, New Zealand and Asia. IMG was appointed after the brand was acquired by Gordon Brothers in 2020.
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Carolyn D’Angelo, senior managing director, Gordon Brothers brands and president of Laura Ashley Global said: “Fashion has always been a key pillar for the Laura Ashley brand, so it’s a huge moment for the business that we’re introducing this new collection.
“The range will cement our position as a leading global lifestyle brand and help us reach new customers across the UK.”
Earlier this month, Next confirmed it would be opening its new Westfield Stratford City store this Autumn after closing its existing location back in February.
The fashion and home retailer is due to unveil a new 34,000sq ft unit on the centre’s first floor this September.
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