Tesco is gearing up to relaunch its online F&F clothing range during the coming months, after axing its non-food website Tesco Direct in 2018.
The grocer’s fashion offering, which is set to be launched later this year, will sit alongside its new marketplace, Drapers reported.
It is thought that Tesco head of Woosh, Greg Bertrand, was hired as head of online for F&F earlier in the year and has been in charge of the fashion relaunch.
The new online clothes range marks the first time shoppers will be able to purchase F&F garments via the supermarket’s website since 2018, when it scrapped its non-food division Tesco Direct.
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The F&F clothing website was initially launched in 2009 before being merged into the Tesco Direct platform in 2016.
The fashion arm had been available for customers via Next’s website from 2019 until January this year.
Speaking to Drapers, Tesco said: “We’re always looking for ways to improve our online offer for customers and we’ll keep them posted if and when we have anything to share.”
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