Morrisons’ singing oven gloves have returned for another performance for the supermarket’s 2024 Christmas advert.
The 60-second film, created by agency Leo Burnett, which debuts during this evening’s ITV’s Coronation Street, shows trusty oven gloves up and down the country singing their support for the nation’s family chef as they prepare a festive feast.
Directed by The Greatest Showman director Michael Gracey, the ad opens on a snowy evening, with a Morrisons delivery van arriving at a home.
Inside, a lone oven glove catches a spotlight and springs to life, beginning to sing the opening line of Give a Little Love from Bugsy Malone.
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As the ad progresses, it takes the viewer on a journey through a series of festive kitchens, where the theatrical gloves provide moral support to hosts.
The soundtrack for the Christmas campaign was recorded by a choir of 26 Morrisons colleagues from across its stores, manufacturing sites and support office.
Group customer and marketing officer Alex Rogerson said: “Morrisons is here to ensure that every host can put on the greatest show at home this Christmas.
“We know that hosting can come with some pressure, but with our top-quality Christmas range and a little help from Morrisons experts and our singing oven gloves – our customers are set to shine bright this Christmas, with our range of great value food that looks spectacular, and tastes just as good.”
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