Debenhams has relaunched its Designers at Debenhams scheme with designer Ashish.
The range will return for the autumn/winter, with the scheme “bold, unapologetic and reimagined for a new generation”.
Ashish is set to bring his “signature maximalism” to the AW25 Designers at Debenhams collection, with pieces that are “equal parts statement-making and wearable”.
The collection will feature technicolour oversized coats, high-octane sequin slip dresses and psychedelic printed jersey dresses.
The collaboration seeks to deliver “runway glamour without the designer price”.
The Designers at Debenhams x Ashish AW25 collection will be exclusively available at Debenhams.co.uk from 9 October, with prices starting at £59.
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Designers at Debenhams was launched in the 1990s, marking the “first collaboration of its kind” that “brought world-class designers to the high street and made luxury fashion accessible to millions of consumers for the very first time,” according to the retailer.
Debenhams Group CEO Dan Finley said: “Designers at Debenhams was more than a range, it was a retail movement.
“It broke down barriers between luxury and the high street and created a blueprint the industry still follows today.”
“Bringing it back isn’t just about nostalgia, it’s about taking the DNA that made it iconic and re-engineering it for how people shop, live, and dress now.”
He added: “Relaunching with Ashish a designer renowned for his unapologetic glamour, wit, and creativity, sets the perfect tone for this bold new era.”
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