Gymshark has appointed Rich Sanders as its new chief financial officer (CFO), succeeding Mathew Dunn.
The exec, who previously served as the sportswear brand’s strategy director and interim CFO, will report straight to Gymshark CEO and founder Ben Francis.
It comes after Mathew Dunn stepped down as CFO in December after less than two years.
In his new role, Sanders will be in charge of ensuring that the retailer continues to grow sustainably, improves its sales and profit margin, and “invests in the right places,” according to Gymshark.
Sanders joined the athletic apparel retailer in 2021 as its head of group corporate finance. He went on to serve as strategy director in 2023 before becoming the brand’s interim CFO in 2024.
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He said: “Over the past four years, I’ve had the privilege of witnessing the stellar growth of Gymshark first-hand. I am continually amazed at the strength of the fundamentals of this business – having the best product and the best brand.
“Just last weekend, I attended our latest Gymshark event, along with over 14,000 members of the community, which really brought this home. The affinity for Gymshark is like nothing I’ve ever seen, so to be able to lead our financial operations to play a part in taking us to the next level is a challenge I completely relish.”
Francis added: “Gymshark is entering the next chapter of its story, where we open more stores, continue to work with world-class supply chain to create the best possible product and become fully global. To get there, we need a CFO with resilience, ambition and sensibility.
“Since Rich joined us, he has not only been pivotal in the evolution of our finance function, but has also been invaluable in helping to set the vision for Gymshark. We naturally did plenty of due diligence to ensure we had the right person to become our next permanent CFO.”
Gymshark promoted its general manager of North America Kim Dolder to the role of chief commercial officer in February.
Under her role, Dolder ensures that brand “has the single architecture in place to become a fully omnichannel enterprise”.
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