Supermarket chain Asda has named Tom Hampson as its new vice president, marketing.

He will report to Rachel Eyre, the retailer’s chief customer officer.

Prior to joining Asda, he held senior roles at Morrisons, Sainsbury’s and Mamas & Papas.  Most recently, he worked for DIY store B&Q.

As part of his previous roles, Hampson was responsible for delivering brand, insight and delivery strategies as well as modernising marketing organisations to increase performance.

Rachel Eyre said: “Tom is an experienced and passionate Customer and Marketing leader who has led transformation and growth through Marketing with a number of major UK retailers.

“He brings deep expertise in customer insight, proposition development and team leadership and will play a pivotal role in driving the growth agenda for two powerhouse British brands”